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Top Articles
Social Media Is Still Evolving As A Business Tool
[2008-11-13] I was relieved to see the following reaction from the first day's crowd when PubCon's Brett Tabke asked if people had seen an increase in their business and about 50% of the crowd raised their hands. When asked if they felt that it would increase in the coming year it looked like about 75% of the folks (out of hundreds and hundreds) were positive. Only about 4 or so people were willing to admit they were worried. Are the numbers skewed? Of course they are. They are numbers. The idea is that at least people want to ACT positive. One of the ways to get busy is social media / marketing / networking.
Don't Abandon Your Facebook Fan Page
[2008-11-05] If you're a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big "don'ts" you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.
Solidifying The Final Stages of a Website
[2008-10-22] Sales people talk a lot about about "closing the deal", the final stage in the sales process needed to get people to sign on the dotted line.
The Answer to the Bailout Crisis is Search Marketing
[2008-10-06] It's another week of uncertainty and the wide variety of prognostications about the financial "meltdown" or "crisis" or "Armageddon" or whatever it is you want to call it. Is it the end of the world as we know it?
Not Convinced Your Business Needs a Blog ... Still?
[2008-09-24] Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking their company to a larger audience.
Valuing your services
[2008-09-10] One lesson I've learned since I started my business about 3 1/3 years ago - if you don't value your work, nobody else will either.
A Powerful Marketing Tool for Small Businesses
[2008-08-27] In case you don't like listening to audio, here's a transcript of today's podcast on "The Most Powerful Small Business Marketing Tool Known to Man (or Woman)"
Have a Strategy When Creating Multiple Blogs
[2008-08-13] I was recently in a conversation with a colleague who is revamping their client's website. As he and I were talking, he asked an important question:
Buyer's Guide to Web Analytics
[2008-07-28] John Lovett from Jupiter Research released his new report titled Web Analytics Buyer's Guide, Assessing Vendors' Competencies and Value.
Simple Ways to Improve your User Experience
[2008-07-24] I'm fascinated by human psychology, and in particular online human psychology. What makes a user complete one action while ignoring another. How changing some text can double the number of desired actions, or changing the layout of your page can increase your profits exponentially. And so I'm also fascinated by User Experience ("UX") and trying to apply online behavioural study from the user perspective.
To Be Successful You Must Be Your Own Best Client
[2008-07-03] To market and grow your small business effectively, you have to be your own best client.
How Will Social Media Help My Sales?
[2008-06-12] I was just reading TechMeme and saw that Jeremiah Owyang has a great post on the five questions that companies ask about social media.
The Importance of Protecting Your Brand
[2008-05-22] Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service.
Customers Seeing Through The Advertising Hype
[2008-05-15] One of the biggest changes the Internet has wrought (I love saying the word "wrought") on marketing has been the death of hype. People just don't believe your claims anymore. They are looking for documented, verifiable benefits.
Step by Step Guide to PPC Campaign Setup
[2008-04-28] As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to "fix" or "improve" their PPC campaigns all arrive with their accounts in the same state.
How to Track Offline Sales to Your Site
[2008-04-17] When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so can these businesses truly know how much their Web site is worth, and by extension know how much to invest.
Valuable Marketing Lessons
[2008-03-31] Recession, recession, recession I don't know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring.
Bill By The Hour Or A Fixed-Fee Estimate?
[2008-03-27] This post is going to deviate a bit from the technical realm but I just read a report in the latest HOW Design magazine that was based on a recent survey of designers' rates. One of the questions in the survey asked whether designers disclose their hourly rates to their clients.
When To Quit The Race
[2008-03-05] Many businesses fail each year. Others are sold. You read about a few in the newspapers, but for each newsworthy event, thousands occur quietly in good economic times and bad.
Use Blogs To Help Your Small Business
[2008-02-18] USA Today's Steve Strauss is a recent convert to the value of blogging and in today's "Ask the Expert" he explains how blogs can help small businesses.
How Web Marketing and Cooking Are Alike
[2008-01-31] .My wife is a great cook. Not just good. She's an outstanding cook. I mean restaurant quality.
Google Webmaster Tools Geo Targeting
[2008-01-17] I've been meaning to write about this for quite some time. In my opinion this has the potential to really rock the boat for multi-language, multi-country SEO.
Social Marketing Campaign Success
[2008-01-02] Two elements are critical to the success of any social marketing campaign.
Ways to Earn Trust From Your Visitors
[2007-12-13] Trust is a key usability issue when it comes to running a successful online business.
Link Building and Relationship Marketing
[2007-12-13] Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings.
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